Frank’s Limoncello

2019, Digital

My father, Frank, has always been the kind of guy to make it himself - whatever “it” may be. Sometimes its orange chocolate wine, sometimes its Italian cookies, this time, its limoncello. He made a lot (11 bottles worth) and decided he needed to really market the stuff, not for my family and I to enjoy, but for the remaining bottles he gives it as gifts to clients and friends. My dad asked me to create a label, but gave me complete creative freedom. I decided to capture the homemade quality while incorporating the spirit of a text I received after he had tasted it for the first time: “HOLY F***ING MARGARET THATCHER, THAT SH*T IS GOOD!”